PRODUCT COACHING FOR FOUNDERS & CEOS
Bake productspeople love
Anyone can build fast now. The bottleneck in 2026 is still to find and solve real customers' problems. On top of that, you must be able to target your ICP and sell your product. I help you exactly with that. Hands-on and outcome-focused.
Trusted by start-ups & scale-ups
“We had Product, Design, and Engineering basically running three different processes. Christian helped us map out where the friction was and got us to a shared and aligned product process. We launched one of our biggest feature releases three months ahead of schedule.”
“Before Christian, every project started from scratch, no shared process, constant debate about what 'ready' even meant. He helped us develop a process that covered everything from idea to shipped feature. Fixed one of our biggest bottlenecks.”
What I hear most from founders and CEOs
“Full roadmap. Flat growth.”
Busy teams, full roadmaps, flat revenue. That is not an execution problem, it is a missing product strategy. I join your leadership meetings, ask the uncomfortable questions, and connect customer needs to what your teams build this week.
“We don't know who we're building for.”
Unclear promise, invisible differentiation, a product that tries to please everyone. Usually a positioning problem, not a product one. I help you sharpen your ICP, define what makes you different, and say no to the customers who are not the right fit.
“We shipped it. Nobody's buying.”
The product works, the market shrugs. Usually a sales and distribution problem: no funnel, no channel focus, no clear ask. I help you sharpen the pitch, build the funnel, and find the channels where your buyers already are. Data decides, not opinions.
Watch Me Build In Public
How I design backends
Creating visions and story maps
Let's figure out if I can help
Let's Talk
Book a free 30-minute call and we go through your situation.
Alternatively
Fill out the questionnaire. I'll analyse your situation and get back to you by email.