The World Gets Eaten AI-gen

Hey Alex, what's up? The roof. If you would have said the sky would be even cooler, but you're right. Well it's on the roof, it's on the roof. And this is the worst joke that I keep making and everyone hates. I can understand, but I find it funny, so. I don't know, I love dad jokes. I feel like I'm an old person deep inside, so. Same here, old soul. Exactly. But getting to the point, open AI, GTP, chat, what's the name of it? Oh God, my memory. It's again me being an old person. Chat GPT. There we go, wow, okay, that took quite some time. But yes, I played with chat GPT from open AI today. I mean it's anyway all over the news at the moment. Crazy technology. And I have to say, like, interestingly enough, I was like playing with the tool while in a meeting or while waiting for a meeting to start, where we also had our copywriter. And yeah, I mean, it's kind of felt like, okay, now showdown, like who writes the better text, because like literally this software is so powerful. And I mean, you can even go one step ahead and say things like, okay, write an HTML slash CSS for a website for a product named XYZ, and it completely builds the website. So I haven't played with it. But a friend of mine who has a couple of websites said, I mean, he started playing with it, and he just posted a couple of lines of code, and then the chatbot told him what he was doing wrong. Oh, yeah. You can even finish code, like you can even tell the AI to finish some of your code, right? So you just like write some of the key lines, and it fills in the rest. If it can do that stuff for my tax declarants, it would be amazing. I'm sure it can. Saving so much time, and making money, actually, saving money. Yeah, I mean, I'm pretty sure that some of these tax softwares, I mean, there's not so much AI, because I think it's just like the standard thing that you fill out. It's actually too boring for AI. But I think the main question, right, I mean, we don't have to discuss how great those tools are, and how well they work, and how well they've been trained over the last couple of years. But I think the question that opens up, especially in the context of testing it in front of a copywriter, and getting like a whole poem written around like our business by this tool, it really asks the, like raises the question of how does this, sooner or later, affect our jobs? Yeah, I mean, tough question, right? But one thing that I've just recently heard that made me change my mind is, I mean, the Industrial Revolution took 150 years roundabout, right? So people had a lot of time to look for something else, and then shift jobs, and adapt to the change. But I believe AI is coming so fast, I mean, within the next five to 10 years, we will have so much more AI, and we have already a lot of AI, which maybe, let's say, the normal people don't see. And it raises really a question, what is happening to all those jobs? And I'm definitely worried about that when it comes to the power of AI. Yeah, and I mean, realistically speaking, right, like with things like, especially, oh, Jesus Christ, I feel bad about like, keep coming back to the copywriting itself. We pick on them, it's too late. Yeah, no, I mean, I think, obviously, like, it's easier to train on copy than to train on, for example, design or strategy or things like that. That's also coming and it's already there, drawing and art and stuff like that. There's this NFT generated art that was recently published, which also went like kind of viral. So yeah, it's amazing, but also dangerous. Oh, yeah. But I mean, I think there is like really good business models there when it comes to content generation, right? Like as a business with SEO on the forefront, and you need to create a lot of content, right? And if you can use these tools to write blog articles for you based on your limited input, that means that you can also operate at an extremely low cost and keep pushing out content, right? 100%. A friend of mine is doing that. I'm not sure. I think the website is called Jasper.ai or previously Jarvis.ai. And it generates automated blog articles or whatever you need, right? And you can also train that AI by feeding it with websites and keywords and stuff like that. And what he does is he's looking for particular long take keywords like beauty something or I know gardening something. And he just pulls up a website and just feeds it on a regular basis with AI generated stuff until it gets ranked on Google, and then he just sells the website. And I mean, imagine how much copywriting, something like that would have involved. And you probably wouldn't be able to, especially when it comes down to keywords and integrating keywords and so on to do such a good job as an AI does by now, if it has been trained and if it has been trained also around the algorithms that Google uses. Yeah, totally. I mean, the crazy part is it gets better and better and better. I mean, these articles that have been written, they are good. I mean, they're not perfect, they're not outstanding, but they're definitely good. So they make sense. There are no typos in it and stuff like that. So, I mean, it's really crazy what you can do these days with AI already. And I mean, by now there is, like, I've recently also seen a tool that, for example, uses AI to simulate eye tracking on a page and also there, like, tell you, okay, which areas of the page do you need to rework or you need to change or which ones get the most attention and so on. And I mean, like, also there, right? Like you train it with a lot of eye tracking data, you see, like, what are the things that worked on a page and like long term, it will just like help also designers and developers to build things that work out of the box, right? Because like a lot of the uncertainties, you can answer them through millions of data points from millions of different websites. Yeah, I mean, totally. And I'm just still asking myself the question coming back to the beginning of this conversation. If you can't finish code or if you can't write code and stuff like that, do I even need a developer or a designer in the future? Yeah. And I mean, I think that's, no, I'm just asking a question because I don't know, to be honest. Well, if I look at how product design and web design is currently being done or how it looks like, I would almost say no, right? Because it's anyway, very generic. Everything looks the same. Like, I mean, obviously, like, I would say you need a designer for the creativity aspect. I think that's probably very hard to be covered by an AI. If you want to make something that's standing out, right? If you want to make something that's not like the same as everything else, because of course, like an AI learns from the masses. That's why you will have something that works, but it will also be similar to everything else that's out there. But since that's anyway, the trend at the moment or what we're seeing with all the products and all the websites and all the tools, they all look the same, right? So yes, probably an AI could do that for you. And maybe you need one designer, but you might not need 50. So I mean, it's not something that I'm afraid of now, but it could definitely at one point be a threat to all of our jobs. Yeah. And I was just about to ask, what do you think is the, what is in your opinion, the biggest threat that you see coming up with AI for you personally? AI is being able to write their own AIs and taking over the world. I need to process that, yeah. Or they are already all connected to each other, all existing AIs. Maybe. Or even one step further, actual intelligence. I'm just having a throwback to the movie Matrix, right? Yeah. But that's a fun fact, right? When the movie came out, there was no AI and no one knew what it means, right? There was no technology back then, as far as I know, that anyhow was related to AI. They said already back then, it will come and enslave the whole world and stuff like that. But yeah, I mean, I don't want to go that deep into that rabbit hole and conspiracy, but I still think it's something that we should look at very carefully. So because I mean, it will, it might take a lot of jobs and we all don't know how it works internally and how the decision making process is within such an AI, at least I don't know. And who knows what it can do. I don't think it will harm the world. But the thing is, whether it's money where people say it's good or bad or AIs or something like that. I mean, it's a human made thing, right? It's a human made system and everything that is made by humans also comes along with the positive and negative aspects of human behavior. So therefore I see a lot of benefits within the AI, but also the potential for bad things. Yeah. And I mean, I think most of it comes down to machine learning still, right? I mean, we're not like really talking about intelligence or intelligent thinking. So if you feed a machine with certain data, biased data, you're automatically like also having a biased artificial intelligence. So I mean, I think that's still something that's going to stay and be a problem also in the future, right? Where getting those biases out, and we talked about this in multiple episodes in different contexts, right? But that's very hard to get away, right? Because like humans are not neutral. So a lot of these trainings or a lot of the training of the software is also not neutral. But I mean, I would say to me, I mean, technology and development is always a positive thing, right? Is it for content generation? Is it for a simplified way of creating a lot of like online banners at a ton of different sizes? We don't have to hand draw all of them. But you can leave it up to an artificial intelligence or so on. I mean, I welcome that, right? Because I think most of the times, it also solves some jobs that are very repetitive and that you anyway, don't want to necessarily do. Like content writing? That was a really bad one. I'm sorry about that. To all content writers. There is content writing and content writing, right? There is like, okay, you're writing content, or you're mostly producing content that covers keywords for SEO purposes, right? I mean, I have to admit, I mean, I'm writing my blog too. And I always get a content writer involved to proofread my stuff and then help me also on SEO. So I love doing it. But it takes also a lot of time and I don't feel comfortable doing it by myself. But yeah, I think it's worth having someone who supports you. So I mean, as we said, I mean, content writing or I mean, any kind of repetitive job, I mean, I wouldn't say content writing is repetitive because it requires also thinking and like the creative part to catch a reader or to make the search engine really ranking you higher. So I think something that Google really loves and the AI behind Google is actually when it reads something new, right? Because if you are a copycat, I mean, Google is smart enough to realize that. So the more you come up with your individual stuff, which is my opinion, a result of creative human behavior, then you will also benefit from that. So therefore, yeah, again to all content writers, I love you, I need you, and I want you. But I think that's back to, right, the creativity aspect. I think the creativity will be very hard to teach a software or to teach a tool, right? So I think it's like something easy for generic and repetitive stuff. And the thing that I see where I personally see the limits, but if you have other opinions, please let us know. But I believe the thing with the AI is it can always just go back to an existing database, right? Which means whatever it produces is, I don't want to say outdated, but it can only work with stuff that is already existing, right? And I mean, what makes the human creativity so powerful is that, I mean, maybe I have that a couple of times and I believe you have had that too, is you come up with an idea you never thought of, right? So we all don't know where it comes from, but you have dreamt about it or whatever it is, right? So there is like this enlightening moment where something new comes to your mind and you do something with it. And I cannot imagine how an AI could do that, right? So in terms of creativity and like this process of creation, I still think the human brain and the human connection to the world and each other will always be stronger. Yeah. Even though like, I mean, even though if you only have like the historical data to train those machines, I mean, I think there is definitely also some interesting information of like, what were those innovations in the past and what made them different to what has been there before, right? Like, okay, what was before the light bulb and how did the light bulb innovate that? But nevertheless, I don't think that humans are going to be replaced anytime soon. But one thing against to just what I've said is actually the strong part about the AI is that it always has more information available than we do, right? So I mean, that's actually a very strong part, which, yeah, I would love to have. But I'm not sure, have you seen this news from Elon Musk and how's this company called Neuralink where they started implanting the stuff into the human brain, the chip into the human brain that allows to start connecting? Yeah, I mean, it's just like two or three days old after we recorded this episode. Today is the 6th of December. I think a couple of days ago, Elon Musk just had this big conference where they started showing how easy it can be, this chip can be implemented into a brain. So I mean, there's crazy stuff coming. Would you put a chip in your brain? Nope. I would, totally. You want to become a cyborg? Yes. Nice. I would imagine having access to all that data. I mean, it is crazy, actually. I mean, I was thinking about it, but on the other hand, you know, my brain, I don't know, I'm too afraid. Yeah, I mean, whenever it's safe, I would definitely love to try stuff like that. But yeah, I'm more curious about like all the technology that will arise prior to chips that we implement to the masses. And I mean, just because you said, right, like all the data and all the information that they have access to, I do hope that validating ideas, validating business models, concepts and so on, could also be something where AI could help, right? Like, okay, how viable is a business case? Or what numbers could I put into a specific business case based on data from the masses, right? Where I don't have to do secondary desk research to figure it out on my own. Yeah. I mean, let's talk about that for a second, because, I mean, losing potential jobs or getting replaced is one thing. But the other part is that working with an AI within your company these days becomes more and more important. And I believe if you as a company are not adapting this technology, you will definitely lose market shares and you will have like, you actually won't have any advantages anymore because everyone is in the future, hopefully, or will use AI. I mean, if you look at Amazon, if you look at Netflix and stuff like that, I mean, it is already based on machine learning and AI. So and I mean, even if you, let's say a bakery, right, an AI could help you to anticipate based on whether how many clients will come to your place and allow you to not overproduce goods, for example, as a trained baker, I would see this very helpful. So there are many ways how you can use an AI in a positive way to optimize your business. Yeah. And I think with that, it's just like something that we should all keep in our minds and have a look out and be open to test these tools without the fear of being replaced by one of them and integrate them in our workflows. Because I think there is definitely, again, it's mostly about like also having the access to all this information. And I mean, it's the same as like using Grammarly or something where your English is automatically getting corrected and improved based on a wider database than whatever would fit in your brain. Exactly. So integrate it in your work, integrate it into your brain. Whatever you feel to do, just do it. Perfect. And speaking about just do it, make sure to follow and subscribe and we talk to you next week. Bye bye. AI.