An ideal customer profile template for founders and product managers: the 14 fields, the questions that fill them, three starting points (no product yet, first product, existing product), and the Product Bakery profile filled in. Free download.
How to get your first customers as a solo founder: the survey ad, the referral message, free content and building in public, plus the two things to stop doing. From a founder coach in Berlin.
The product market fit questions that matter, sorted by where you are: nothing built yet, first users, paying customers. The Sean Ellis survey plus a free 21-question template with a scoring sheet.
Vibe coding means describing what you want and letting AI write the code. But there is a version that ships real products and a version that creates a mess. The difference is domain expertise, not AI tools.
A solopreneur is one person running a business with no employees. The 2026 answer: the difference to an entrepreneur and a freelancer, what AI changed, examples, the downsides, and whether it is worth it, from someone running one.
Most OKR workshops fail not because teams write bad goals, but because the facilitator does not manage the room. This guide gives you a 4-hour workshop template, facilitation techniques, and a follow-up plan.
A minimum viable product validates your riskiest assumption with the smallest possible investment. Learn the MVP Sizing Framework, validation techniques by business type, and why most teams build too much.
Lean methodology eliminates waste and maximizes customer value. A product coach's guide to the 5 lean principles, Build-Measure-Learn cycle, and implementation patterns for product teams at every stage.
Scrum uses fixed sprints. Kanban uses continuous flow. A product coach's honest comparison with a proprietary decision matrix to help your team choose the right agile framework.
What is qualitative user research and when should you use it? A product coach's guide to interviews, observations, and diary studies, with a decision framework for choosing the right method.
15 user research tools organized by research phase: discovery, testing, surveys, analytics, and synthesis. Practitioner-tested picks with free tiers highlighted.
Most teams skip structured research and pay for it later. Learn the 6-phase UX research process that prevents wasted development and builds products users actually need.
You've decided to test with real users. Smart move. But which type of test should you run? Moderated or unmoderated? Remote or in-person? Five users or fifty?
Lean Analytics helps product managers focus on the metrics that matter. Learn the OMTM concept, the Five Stages framework, and how to distinguish actionable metrics from vanity metrics.
A PMF framework transforms the abstract goal of finding product-market fit into a concrete, measurable process. Learn the five-component PMF Canvas and the metrics that indicate true fit.
PLG metrics measure the success of your product-led growth strategy. Learn which metrics matter at each stage, with benchmarks from 600+ SaaS companies.
OKRs work best when you see them in action. See 15 real-world OKR examples from Google, Netflix, Spotify, and top product teams. Each example includes the objective, key results, and guidance on how to adapt it.
OKRs and KPIs are often confused, but they serve different purposes. OKRs drive change with ambitious goals. KPIs monitor ongoing business health. Here's when to use each.
A practical guide to user interview questions organized by discovery phase, featuring expert insights from GitHub, Zalando, and proven frameworks.
Eight product positioning examples from products a founder can learn from: Linear, Hey, Superhuman, Plausible, Tally, Cal.com, Ghost, Basecamp. Each with the statement and the move behind it, plus the template and a wake-up test.
A go-to-market strategy template with eight fields, a readiness check for launch day and Plausible's launch filled in from their own numbers. Go-to-market starts in product planning, not at launch. Free download.
Product-led growth uses the product itself to drive acquisition, conversion, and expansion. Learn PLG metrics, implementation frameworks, and lessons from practitioners.
Product coaching helps startups find product-market fit faster. Expert guidance for founders and small product teams from idea validation to growth.
The OKR framework is more than a goal-setting template. Learn why stretch goals work, how to implement OKRs in your team, and see role-specific examples.
You've shipped a feature your team spent weeks building. Usage metrics come in. They're disappointing. Users aren't completing the flow. Support tickets pile up asking how to do something that seemed obvious.
Twelve user research methods for product teams, with the decision guide first: which method answers which question, how many users, and how to run research with no researcher and no budget. Give a task, then observe.
Product marketing is the work of knowing one customer well enough to build, position and sell them a product they want. What it does, where it sits in a startup, the five awareness states and the seven-step product marketing strategy.
A user story is a short description of a feature from the end user's perspective: As a [user type], I want [goal] so that [benefit]. This guide covers 10 real-world examples, the INVEST framework, acceptance criteria templates, and how to break epics into stories.
User story mapping is a workshop-based technique that visualizes the user's journey through your product. This complete guide includes two detailed real-world examples, MVP definition techniques, and how to pitch your story map to teams and stakeholders.
There’s the assumption that the “average” person has about 10 ideas in their life that could/would change the world. Very successful people have about 15-20 of these ideas. That’s interesting, isn’t it? How do you really know that an idea could become a life-changing billion-dollar product or...