GENERATIVE ENGINE OPTIMIZATION SERVICES
GEO For Startups. Be The Answer
Your buyers ask ChatGPT, Perplexity and Google's AI Overviews which tool to use, and the answer names three or four companies. Generative engine optimization puts yours on that list, with pages the engines quote and mentions on the sites they trust. I do it with the same engine I run for my clients and for this site.
Results from my SEO and GEO clients
From 15 to 50+ website inquiries a year
“Two and a half years ago our website got about one click a day. Today it's around 50 on a normal day and over 100 on the best ones, and Google shows us in AI answers more than 1.000 times a day. What matters most to us are the inquiries: from around 15 a year to more than 50. Automotive is having a weak year. We are having a good one, and SEO is a big reason why.”
+65 % Google impressions right after the relaunch
“We paid an agency a lot of money for a new website that Google barely noticed, and we kept buying ads to make up for it. Christian rebuilt the site from scratch with an SEO strategy for our parts. A few weeks after the relaunch we rank first for our core product, Google shows us far more often, and AI answers pick us up too.”
The three biggest AI search pain points for startups
“ChatGPT names our competitors, not us.”
Buyers ask ChatGPT, Perplexity and Gemini which tool to pick. The answer lists three or four companies. If yours is missing, the deal is gone before your sales team hears of it.
“We rank on Google, but AI ignores us.”
A ranking only gets you into the pool. For "best tool for X" questions, the engines lean on listicles, reviews and Reddit, and those do not mention you yet.
“We have no idea what AI says about us.”
Search Console and Bing Webmaster Tools now count AI impressions, but they never show what the answers say. Some engines describe your company wrong, some not at all.
My method: GEO built on how AI picks its sources
A search engine shows ten links. An answer engine reads those links, plus Reddit threads, review sites and listicles, and writes one answer with a handful of sources. Generative engine optimization (GEO) is the work that gets your company into that answer and into its sources. You will also hear AI search optimization or LLM SEO.
Most AI answers are built from pages that already rank, so GEO stands on SEO. That is why it is part of every SEO plan for startups.
Rank where AI searches
We rank you for the searches ChatGPT and Perplexity run before they answer. That puts you in the pool every answer is written from.
Write what AI quotes
We open every page with a clear answer, a definition or a number, so your sentence is the one AI quotes. The engines lift only one or two sentences per answer.
Become trusted by AI
We build the authority AI checks before it recommends anyone, so your company is the one it can trust. That means consistent facts about you across the web.
From unknown to recommended in 12 months
- MONTH 1
Find where AI skips you
You see exactly where AI names your competitors instead of you. We collect the questions your buyers ask, sorted by awareness stage, and check them in every engine.
- MONTHS 2 TO 12
Become the source
We make your company the source the engines quote. Answer-first pages, quotable facts, one consistent story about you, and mentions on the sites AI trusts.
- AFTER MONTH 12
Be the answer
Your name keeps coming up when buyers ask. Every month we rerun the questions in ChatGPT, Perplexity, Gemini and Google AI Overviews and grow what works.
- 1ANTHROPICSEO LEAD$320K
- 2STRIPEHEAD OF AEO & SEO$315K
- 3HARVEYSEO/GEO LEAD$294K
- 4TIKTOKSEO MANAGER$244K
- 5APPLETECHNICAL SEO MANAGER$236K
- 6AMAZONSEO/GEO MANAGER$185K
AI search optimization: turn AI answers into revenue
Get on the shortlist ChatGPT writes
Comparison and alternative pages are what AI quotes when a buyer asks for the best tool. We build them so your product makes the list.
Get cited in Google AI Overviews
Clear answers and structured data get your pages cited in the overview above the search results, where buyers read first.
Get described the right way
One consistent story about your company on your site, LinkedIn and directories fixes what AI says about you.
How We Can Work Together
Is your startup a good fit?
Good fit
- You rank on Google, but ChatGPT still names your competitors
- Your buyers ask AI which tool to pick before they talk to sales
- You want content that sounds like your company, instead of generic AI slop
- You're between seed and Series B and want to win where your competitors aren't looking yet
Bad fit
- You don't have product market fit yet and hope AI will find it for you
- You want AI mentions, but no website that turns visitors into customers
- You want mass content pumped out by AI to trick the engines
- You want a guaranteed ChatGPT recommendation by next month
Who you'll work with
A product coach who does SEO
I'm Christian Strunk, 13 years in product. I run SEO and GEO for my clients with my own SEO engine, and I think in buyers and revenue, not in rankings alone. More about me
Proven on my own site first
This site runs on the same engine I use for clients. Its Google clicks more than tripled within a year, and nine out of ten come from outside Germany.
Let's figure out if I can help
Let's Talk
Book a free 30-minute call and we go through your situation.
Questions founders ask about GEO
SEO gets your pages ranked in the list of links. GEO gets your company named in the answer an AI writes from those links and from other sources. Most AI answers draw on pages that already rank, so SEO is the foundation and GEO is the layer on top.
First a set of questions your buyers ask AI, sorted by awareness stage, and a baseline of what ChatGPT, Perplexity, Gemini and Google AI Overviews say about you today. Then answer-first pages and structured data on your site, the authority that makes AI trust you, and a monthly check of which questions name you.
For most startups, a consultant. A generative engine optimization agency or an AI search optimization agency sells hours and often hands you to a junior team. I run GEO and LLM SEO myself with my own engine, so you get one person who knows your product, your buyers and what each AI engine says about you.
With me, from €2.000 a month, net. GEO is part of every SEO plan, because both build on the same pages. I recommend twelve months, after that it runs month to month. A one-off audit is possible too.
No, and anyone who does is guessing. What works is ranking for the searches the engines run in the background, writing passages they can quote, and getting mentioned where they look. Then we measure every month which questions name you.
With a fixed set of questions your buyers ask, run every month against ChatGPT, Perplexity, Gemini and Google AI Overviews. I track which questions name you, which competitors they name instead, and which sources each answer cites.
Changes to pages the engines already read can show up within weeks. Mentions on other sites take longer, because someone else has to publish them. Plan with a few months for the first stable citations.
Ranking gets you into the pool the answer is written from. For questions like "which tool is best for X", the engines lean on what other sites say about you, and a ranking alone does not fix that part.